📸 30+ Google Business Profile Photos Every Local Business Should Be Taking

The Ultimate Checklist to Boost Visibility and Attract Local Customers

When it comes to local SEO, your Google Business Profile (GBP) is one of the most powerful tools available — and it's free.

But are you using it to its full potential?

One of the easiest ways to improve your ranking, clicks, and trust is by adding the right kinds of photos. Here's everything you need to know (and 30+ photo ideas to get you started).

🤔 Why Are Photos Important for Google Business Profiles?

Because they:

• Help your business show up more often in local search and Google Maps

• Make your listing more engaging and trustworthy

• Encourage clicks, visits, and conversions

But don’t just upload a storefront pic and call it a day. Let’s explore what kinds of photos actually help you rank — and bring customers through the door.

🏪 Must-Have Exterior Photos

Help customers recognize your location before they arrive — and show Google your physical presence.

Suggested exterior photos:

• ✅ Storefront with visible signage

• ✅ Close-up of front door or entrance

• ✅ Marquee or monument signs

• ✅ Neighborhood views or local landmarks

• ✅ Neighboring businesses or plaza signage

• ✅ Parking lot with directional signage

• ✅ Branded company vehicles parked outside

🏠 Interior Photos That Set Expectations

Help potential customers get a feel for your space. Show off your cleanliness, professionalism, and personality.

With People (Builds Trust)

• Team members at work

• Employees in uniform

• Staff interacting with customers

• Leadership team / owner

• Group or staff photo

• Behind-the-scenes moments

Without People (Shows Space)

• Reception or common areas

• Private offices or service rooms

• Amenities (coffee bar, play area, water station)

• Seasonal décor or updated layouts

🕰 Longevity & “Then vs. Now” Photos

Customers trust businesses with history. These photos help show how far you’ve come.

Ideas to consider:

• Your business when it started vs. today

• Renovations or upgrades

• Generational ownership/family involvement

• Throwback moments that tell your origin story

😊 Showcasing the Customer Experience

Highlight real people enjoying your product or service. This builds social proof and encourages engagement.

Photo opportunities:

• Customers with employees

• Selfie walls or mural backdrops

• Before/after service results (salon, dental, fitness, etc.)

• People interacting naturally in your space

• Snaps of positive reviews or testimonial walls

⚠️ Always get customer permission before sharing photos, especially of minors or sensitive services.

🏆 Brand Identity & Trust Signals

Use your photos to reinforce what makes your business different.

Don’t forget to include:

• Your logo (on signage, merch, uniforms, etc.)

• Promotional materials (ads, banners, flyers)

• Awards, certifications, or recognitions

• Displayed mission statement

• Guarantees or satisfaction signage

• Images that reflect your brand colors and personality

🔄 How to Keep Your GBP Photos Fresh

Fresh content keeps your listing active and boosts engagement. Here’s how to maintain momentum:

✅ Build a Simple Photo Routine:

• 📅 Schedule updates monthly or quarterly (tie into seasons or promotions)

• 📷 Encourage staff to capture moments and upload to a shared folder

• 📱 Repurpose social media content

• 🎥 Add short video clips of your space, services, or team in action

✔️ Final Takeaway: Your Photos Are Your First Impression

Your Google Business Profile is often your first digital handshake with a potential customer.

The right mix of photos can:

• Improve local visibility

• Build trust before they visit

• Convert searchers into customers

And best of all? You probably already have most of these images—or can capture them with your phone.

📈 Want Help with Your GBP?

At SmartBoost Digital Marketing, we help local businesses grow through:

• Strategic Google Business Profile management

• Local SEO optimization

• Ongoing content and photo strategy

👉 Book a free consultation to see how we can elevate your presence on Google—and bring more people through your door.ibility—smartly.